What we do?

Branding
A brand is a distinguishing name and/or symbol intended to identify a product or producer.

Brand Name
Often, especially in the industrial sector, it is just the company's name which is promoted (leading to one of the most powerful statements of "branding"; the saying, before the company's downgrading, "No one ever got fired for buying IBM").
In this case a very strong brand name (or company name) is made the vehicle for a range of products (for example, Mercedes-Benz or Black & Decker) or even a range of subsidiary brands (such as Cadbury Dairy Milk, Cadbury Flake or Cadbury Fingers in the United States).

Brand Design
Logos are signs marks of identity designed for easy recognition they are used by every kind of organization in every part of the world from international corporations to charities and from political parties to community groups and schools logos also identity individual products and services most people think of logos only as symbols containing some kind of abstract of pictorial element in the manner of nike`s`swoosh`or wwf`s panda but a logo can equally be just a combination of typographic elements letters words numerals and punctuation marks set in a chosen typeface such as the 3m and Kellogg`s logos in fact a logotype the word from which we get logo is exactly that a single piece of type most of the time logos operate a sliding scale between the purely verbal and the purely visual a word with a letter that makes a visual pun for example or a symbol containing a company name logos or brand identities as created by these companies are usually one small part of a far bigger identity package which can include a new name and slogan the development of a brand architecture and numerous applications of a corporate visual system and verbal tone of voice however the fact remains that the logo is the focal point of any identity system and the key to its acceptance designing logos is generally seen as the quintessential graphic designer`s art it is the compression of meaning into just a few memorable marks the distillation of the big and complex into something simple and unique that presents one of the defining design challenges of the modern era no other part of a graphic design firm`s ouput will be on such public display or be open to such intense scrutiny as a communicator there is no better way oof making your mark on the world.

Wordmark (graphic identity)
A wordmark, also sometimes word mark, subset of the term logotype, is a standardized graphic representation of the name of a company, institution, or product name used for purposes of identification and branding. A wordmark is usually a distinct text-only typographic treatment as can be found in the graphic identities of the Government of Canada, FedEx, Google, and Wikipedia. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product.
In the United States and European Union a wordmark may be registered, making it protected intellectual property. In the United States the term wordmark may not only refer to the graphical representation, but the text itself may be a type of trademark

Typography
Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, graffiti artists, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.

Illustration
An illustration is a visualization such as a drawing, painting, photograph or other work of art that stresses subject more than form. The aim of an illustration is to elucidate or decorate textual information (such as a story, poem or newspaper article) by providing a visual representation.

Print Design
- Corporate Identity
- Brochure Design
- Catalog
- Books Design
- Annual Report
- Magazine Design, Newsletter
- Packaging
- Advertising Layouts

Web Design

Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers.
The intent of web design, [1] is to create a web site -- a collection of electronic files that reside on a web server/servers and present content and interactive features/interfaces to the end user in form of Web pages once requested. Such elements as text, bit-mapped images (GIFs, JPEGs, gifs), forms can be placed on the page using HTML/XHTML/XML tags. Displaying more complex media (vector graphics, animations, videos, sounds) requires plug-ins such as Flash, QuickTime, Java run-time environment, etc. Plug-ins are also embedded into web page by using HTML/XHTML tags.
Improvements in browsers' compliance with W3C standards prompted a widespread acceptance and usage of XHTML/XML in conjunction with Cascading Style Sheets (CSS) to position and manipulate web page elements and objects. Latest standards and proposals aim at leading to browsers' ability to deliver a wide variety of media and accessibility options to the client possibly without employing plug-ins.
Typically web pages are classified as static or dynamic.

• Markup languages (such as HTML, XHTML and XML)
• Style sheet languages (such as CSS and XSL)
• Client-side scripting (such as JavaScript)
• Server-side scripting (such as PHP and ASP)
• Database technologies (such as MySQL and PostgreSQL)
• Multimedia technologies (such as Flash and Silverlight)

Photography
Photography (pronounced /fәˈtɒɡrәfi) is the process, activity and art of creating still or moving pictures by recording radiation on a sensitive medium, such as a photographic film, or an electronic sensor. Light patterns reflected or emitted from objects activate a sensitive chemical or electronic sensor during a timed exposure, usually through a photographic lens in a device known as a camera that also stores the resulting information chemically or electronically. Photography has many uses for business, science, art and pleasure.

How we cook?

Study
The first step in all our projects is to study as much we can about everything that touches the client's organization. We ask many questions and make sure to listen to the answers. All kind of information are collected: exiting materials; competitive research; past results and future objectives. One could say we stir up a lot of dust.

- Industry: Corporate, com, org, gov
- Client Background: Name, targets, advantages, partners, competitors
- Activities: Products, services …
- Events: Conference, exhibition, meeting, party)
- Target market
- Consumers
- Services, request
- Case of work: establishing, developing, face-lifting

Distill
As the dust settles, the discovery begins. In this step we collaborate, brainstorm, and test everyone's theories and ideas. After gathering everything we've learned, we hone in on the salient and discarding. It's where we uncover what the client is really after.

Crystallize
The project now comes into clear focus. The message is sharp, the strategy is bulletproof, and the concept and scope of work to be done as well as the plan to get there are well defined.

Design
We produce a number of mockup designs, each exploring a different approach to the task at hand. Client input is vital at this stage as we work through several iterations culminating with a final design selection and the client's approval.

- Main Details: service, time, location, data, sizes, spaces, theme, colors, fonts
- Researching: Researching, analysis, comparison, making plan
- Choosing ideas & concept: Team discussion, thinking, brain storming, sketching
- Collecting Library (or editing): Photos, text, icons, fonts …
- Creative Design

Develop
The project comes to life. Graphics are created and optimized, functionality is programmed and tested, and copy is written and polished. All the pieces are assembled to form a whole that executes the client's vision.

Launch
The final product is now ready for prime time. Web work goes live, print pieces are sent to the printer, and new identities are unveiled. Audiences get their first look at the new you and you get your first look at the results.

Global Network

We've a place at every global network sites
We'll be happy you joining us to share our experiences together.

 

PR Partner

Rama Agency