What we do?
Branding
A brand is a distinguishing name and/or symbol intended
to identify a product or producer.
Brand Name
Often, especially in the industrial sector, it is just
the company's name which is promoted (leading to one of
the most powerful statements of "branding"; the saying,
before the company's downgrading, "No one ever got fired
for buying IBM").
In this case a very strong brand name (or company name)
is made the vehicle for a range of products (for
example, Mercedes-Benz or Black & Decker) or even a
range of subsidiary brands (such as Cadbury Dairy Milk,
Cadbury Flake or Cadbury Fingers in the United States).
Brand Design
Logos are signs marks of identity designed for easy
recognition they are used by every kind of organization
in every part of the world from international
corporations to charities and from political parties to
community groups and schools logos also identity
individual products and services most people think of
logos only as symbols containing some kind of abstract
of pictorial element in the manner of nike`s`swoosh`or
wwf`s panda but a logo can equally be just a combination
of typographic elements letters words numerals and
punctuation marks set in a chosen typeface such as the
3m and Kellogg`s logos in fact a logotype the word from
which we get logo is exactly that a single piece of type
most of the time logos operate a sliding scale between
the purely verbal and the purely visual a word with a
letter that makes a visual pun for example or a symbol
containing a company name logos or brand identities as
created by these companies are usually one small part of
a far bigger identity package which can include a new
name and slogan the development of a brand architecture
and numerous applications of a corporate visual system
and verbal tone of voice however the fact remains that
the logo is the focal point of any identity system and
the key to its acceptance designing logos is generally
seen as the quintessential graphic designer`s art it is
the compression of meaning into just a few memorable
marks the distillation of the big and complex into
something simple and unique that presents one of the
defining design challenges of the modern era no other
part of a graphic design firm`s ouput will be on such
public display or be open to such intense scrutiny as a
communicator there is no better way oof making your mark
on the world.
Wordmark (graphic identity)
A wordmark, also sometimes word mark, subset of the term
logotype, is a standardized graphic representation of
the name of a company, institution, or product name used
for purposes of identification and branding. A wordmark
is usually a distinct text-only typographic treatment as
can be found in the graphic identities of the Government
of Canada, FedEx, Google, and Wikipedia. The
organization name is incorporated as a simple graphic
treatment to create a clear, visually memorable
identity. The representation of the word becomes a
visual symbol of the organization or product.
In the United States and European Union a wordmark may
be registered, making it protected intellectual
property. In the United States the term wordmark may not
only refer to the graphical representation, but the text
itself may be a type of trademark
Typography
Typography is performed by typesetters,
compositors, typographers, graphic designers, art
directors, comic book artists, graffiti artists, and
clerical workers. Until the Digital Age, typography was
a specialized occupation. Digitization opened up
typography to new generations of visual designers and
lay users.
Illustration
An illustration is a visualization such as a
drawing, painting, photograph or other work of art that
stresses subject more than form. The aim of an
illustration is to elucidate or decorate textual
information (such as a story, poem or newspaper article)
by providing a visual representation.
Print Design
- Corporate Identity
- Brochure Design
- Catalog
- Books Design
- Annual Report
- Magazine Design, Newsletter
- Packaging
- Advertising Layouts
Web Design
Web design is the skill of creating presentations of
content (usually hypertext or hypermedia) that is
delivered to an end-user through the World Wide Web, by
way of a Web browser or other Web-enabled software like
Internet television clients, microblogging clients and
RSS readers.
The intent of web design, [1] is to create a web site --
a collection of electronic files that reside on a web
server/servers and present content and interactive
features/interfaces to the end user in form of Web pages
once requested. Such elements as text, bit-mapped images
(GIFs, JPEGs, gifs), forms can be placed on the page
using HTML/XHTML/XML tags. Displaying more complex media
(vector graphics, animations, videos, sounds) requires
plug-ins such as Flash, QuickTime, Java run-time
environment, etc. Plug-ins are also embedded into web
page by using HTML/XHTML tags.
Improvements in browsers' compliance with W3C standards
prompted a widespread acceptance and usage of XHTML/XML
in conjunction with Cascading Style Sheets (CSS) to
position and manipulate web page elements and objects.
Latest standards and proposals aim at leading to
browsers' ability to deliver a wide variety of media and
accessibility options to the client possibly without
employing plug-ins.
Typically web pages are classified as static or dynamic.
• Markup languages (such as HTML, XHTML and XML)
• Style sheet languages (such as CSS and XSL)
• Client-side scripting (such as JavaScript)
• Server-side scripting (such as PHP and ASP)
• Database technologies (such as MySQL and PostgreSQL)
• Multimedia technologies (such as Flash and
Silverlight)
Photography
Photography (pronounced /fәˈtɒɡrәfi) is the
process, activity and art of creating still or moving
pictures by recording radiation on a sensitive medium,
such as a photographic film, or an electronic sensor.
Light patterns reflected or emitted from objects
activate a sensitive chemical or electronic sensor
during a timed exposure, usually through a photographic
lens in a device known as a camera that also stores the
resulting information chemically or electronically.
Photography has many uses for business, science, art and
pleasure.
How we cook?
Study
The first step in all our projects is to
study as much we can about everything
that touches the client's organization.
We ask many questions and make sure to
listen to the answers. All kind of
information are collected: exiting
materials; competitive research; past
results and future objectives. One could
say we stir up a lot of dust.
- Industry: Corporate, com, org, gov
- Client Background: Name, targets,
advantages, partners, competitors
- Activities: Products, services …
- Events: Conference, exhibition,
meeting, party)
- Target market
- Consumers
- Services, request
- Case of work: establishing,
developing, face-lifting
Distill
As the dust settles, the discovery
begins. In this step we collaborate,
brainstorm, and test everyone's theories
and ideas. After gathering everything
we've learned, we hone in on the salient
and discarding. It's where we uncover
what the client is really after.
Crystallize
The project now comes into clear focus.
The message is sharp, the strategy is
bulletproof, and the concept and scope
of work to be done as well as the plan
to get there are well defined.
Design
We produce a number of mockup designs,
each exploring a different approach to
the task at hand. Client input is vital
at this stage as we work through several
iterations culminating with a final
design selection and the client's
approval.
- Main Details: service, time, location,
data, sizes, spaces, theme, colors,
fonts
- Researching: Researching, analysis,
comparison, making plan
- Choosing ideas & concept: Team
discussion, thinking, brain storming,
sketching
- Collecting Library (or editing):
Photos, text, icons, fonts …
- Creative Design
Develop
The project comes to life. Graphics are
created and optimized, functionality is
programmed and tested, and copy is
written and polished. All the pieces are
assembled to form a whole that executes
the client's vision.
Launch
The final product is now ready for prime
time. Web work goes live, print pieces
are sent to the printer, and new
identities are unveiled. Audiences get
their first look at the new you and you
get your first look at the results.

